ATID News

Army Innovation Takes Center Stage at Army People Sync Conference

2-28-2025

U.S. Army leaders from across the force gathered on Joint Base Langley-Eustis for the Army People Synchronization Conference and in-depth discussions on readiness, force requirements and aligning human resources processes.

 General Gary M. Brito, Commanding General of U.S. Army Training and Doctrine Command, met with the creative minds of the Army Talent Innovation Directorate (ATID) and engaged Army content creators, SFC Johnny Vargas (aka Viva La Vargas) and SSG Roxy Savyuk, at the Army People Sync Conference 25-01. With a combined following of over 2 million, Vargas and Savyuk offer unparalleled access to a key demographic that is crucial to the Army’s recruitment and retention efforts. The ATID highlighted its cutting-edge human capital and talent management initiatives, emphasizing the power of creative collaboration in strengthening the Army’s future.

General Brito (TRADOC Commander) in discussion with Colonel Fajardo (Director of ATID), Colonel Saling, and the ATID team.

ATID has continued to drive transformative change in the Army’s approach to talent management and retention, piloting innovative human capital initiatives and leveraging new platforms to enhance Soldier engagement. Most recently, the ATID has partnered with a variety of Army Social Media Influencers to explore the impact of influencer communication on Army awareness and brand perception in underserved markets. This initiative aims to improve internal communications, amplify calls to action, and identify new opportunities for talent development and retention. By tapping into the unique skills and perspectives of these influencers, the ATID seeks to create new capabilities for all Army components while fostering a culture of innovation and retention.